Columbus AMA: Information about the Columbus marketing organization
The Columbus Chapter of the American Marketing Association began in 1950 as the Central Ohio AMA and became Columbus AMA in July 1977. The chapter was recognized by the AMA’s International Headquarters as Chapter of the Year in 2001, Signature Chapter in 2002, and with a special merit award for membership in 2007. In 2004, the Columbus chapter served as a model for the “Board in a Box” program developed by its international headquarters in Chicago. This program still provides leadership training for board members in the 74 other chapters in the United States and Canada. In 2010, the chapter received a Leadership Overall Excellence Award from the international governing board.
Columbus AMA totals approximately 220 members, including practitioners, academics and students, who share an interest in networking, learning and serving the community. With an audience of approximately 2,000 members and non-members, marketing messages and thought leadership regularly permeate the central Ohio marketing community. The average Columbus AMA member has been a member for 5 years.
Columbus AMA holds more than 50 events in a typical year, including regular feature luncheons, Java Talk briefings, Shared Interest Group (SIG) events, networking mixers, professional development opportunities and our annual Achievement In Marketing awards ceremony. The chapter also frequently hosts national events, such as the Branding Bootcamp, Advanced Marketing Bootcamp, and Marketing Research Bootcamp.
As the premiere networking and marketing organization in Columbus, we continue to provide our members with the connections and information they need to advance their careers.
Where Do Members Come From?
- Corporations (McGraw-Hill, Emerson Network Power, Alliance Data Systems) – 32%
- Agencies (Retail Forward, Resource Interactive, Cleverly & Associates) – 20%
- Financial services (Nationwide, Grange Insurance, JPMorgan Chase) – 13%
- Non-Profits (Ohio Society of CPAs, United Way, Columbus Foundation) – 12%
- Higher Education (Ohio State, Franklin, Capital) – 11%
- Professional Services (Kegler Brown, Ernst & Young, MoodyNolan) – 7%
- Health Care (Cardinal Health, OhioHealth) – 3%
- Government (ODNR, City of Westerville) – 2%
What Do They Do?
- Manager – 21%
- Coordinator/Specialist – 20%
- Director – 17%
- Vice-President – 13%
- CEO/President/Principal – 11%
- Consultant/Analyst – 9%
- Assistant Director – 6%
- Account Manager – 4%
What Are They Interested In?
- Branding – 15.8%
- Business Marketing – 15.4%
- Marketing Strategy – 13.2%
- Consumer Marketing – 12.0%
- Services Marketing – 9.4%
- Marketing Management – 7.7%
- Marketing Research – 7.3%
- Marketing Education – 6.0%
- Online/Interactive – 4.3%
- Non-Profit – 3.0%
- Health Care – 3.0%
- Database/CRM 0.0%