AIM Awards Event Details
|When:||Friday, January 18, 2012|
|Celebration Host:||Columbus AMA|
|Keynote Speaker:||Paul Smith, Director of Market Research at Procter & Gamble and author of "Lead With A Story"
|Where:||Ohio Union, 1739 N. High St., Columbus, OH 43210
Over the last decade, storytelling has become one of the most rapidly growing tools used by business leaders and executives. Companies like Disney, 3M, Motorola, Procter & Gamble, and the World Bank have adopted storytelling as a key method of influence, leadership, and marketing.
After years of research on storytelling (and interviewing over 75 CEOs and executives at dozens of world-class companies) Paul Smith, Director of Market Research at Procter & Gamble and Author of Lead with a Story, will share examples of how stories are being used to help business people be more successful in:
- Transmedia marketing campaigns
- Internal and external relations / communications
- Personal leadership
- Your personal life
AMA Members: $60.00
Full-Time Students: $25.00