AIM Awards Event Details
| When: | Friday, January 18, 2012 |
| Celebration Host: | Columbus AMA |
| Keynote Speaker: | Paul Smith, Director of Market Research at Procter & Gamble and author of "Lead With A Story" |
| Where: | Ohio Union, 1739 N. High St., Columbus, OH 43210 |
Over the last decade, storytelling has become one of the most rapidly growing tools used by business leaders and executives. Companies like Disney, 3M, Motorola, Procter & Gamble, and the World Bank have adopted storytelling as a key method of influence, leadership, and marketing.
After years of research on storytelling (and interviewing over 75 CEOs and executives at dozens of world-class companies) Paul Smith, Director of Market Research at Procter & Gamble and Author of Lead with a Story, will share examples of how stories are being used to help business people be more successful in:
- Transmedia marketing campaigns
- Internal and external relations / communications
- Personal leadership
- Your personal life
AMA Members: $60.00
Non-Members: $75.00
Full-Time Students: $25.00