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Columbus AMA Presents: The IBM Global CMO Study

^$30.00	for AMA members and students
^$45.00	for non-members

DATE: 2012-03-13
TIME: 11:30 am

The BlueStone
583 East Broad Street
Columbus,OH 43215

Event Sponsor

Upcoming Events

March 13, 2012	Columbus AMA Presents: The IBM Global CMO Study	View Event
Columbus AMA Presents: From Stretched to Strengthened Insights from the IBM Global CMO Study Hear first hand from IBM’s Vice President, Marketing and Communications, IBM Systems & Technology Group, North America, Deon Newman as he shares the results of the 2011 IBM Global Chief Marketing Officer (CMO) Study. IBM conducted in-depth, face-to-face interviews with more than 1700 marketing executives from companies of various sizes, across a wide range of industries and regions. The study reveals emerging trends and responses to the evolving scope and needs of marketing. Attend the March 13^th event and hear what you can do in your own company and how you can prepare for the new skills required for marketing professionals everywhere. Deon will discuss -The changing role of marketing and new expectations -Value of becoming a social business -Challenges of delivering a consistent customer experience Each AMA member and non-member guest will receive a copy of the CMO Study, Bringing Science to the Art of Marketing at the event. Join the discussion and find out more at: Main study & CMO Study LinkedIn group In the course of IBM's conversations with CMOs worldwide....IBM will share with attendees, > The four pervasive universal game-changers CMO are facing. > How the most proactive CMOs are responding to these challenges. > The three key areas for improvement. > Access to a self assessment tool to compare how they compare against their peers. About the Speaker: Deon Newman is the VP of Marketing & Communications, IBM Systems & Technology, North America. Help us get the word out. Share the Event (http://bit.ly/AMAL0312) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. Register ▶
April 18, 2012	Columbus AMA Presents: The 10 ComBRANDments.	View Event
The 10 ComBRANDments. Written-in-Stone Branding Do's & Dont's Presenter: Matt Harlow \| Owner: Harcorps & Director at Perry Ballard Incorporated Presented as a collaboration with the Columbus AMA and AdFed Columbus AMA/AdFed Luncheon: 11:30 a.m. – 1 p.m. (Register Below) April 18 is also Student Career Day as presented by AdFed. Know a student who might enjoy the day? Feel free to invite them! Student Career Day Schedule: to learn more about the student career day, please contact Mary Ernsberger mernsber@cscc.edu and be sure to specific you are with the AMA Student Career Day Registration: 1-1:15 p.m. Intro./Keynote Speaker: 1:15-1:55 p.m. Breakout Session #1: 2:00-2:25 p.m. Breakout Session #2: 2:30-2:55 p.m. Breakout Session #3: 3:00-3:25 p.m. Portfolio/Resume Review Panel: 3:30-5 p.m. BREAKOUT SESSIONS* Students will be asked to choose three breakout sessions to attend, each focused around careers in a particular segment of the advertising industry: Creative Media Account Services Production Business-To-Business In-House Market Research PORTFOLIO/RESUME REVIEW PANEL Following the breakout session, the student will work one-on-one with the panelists to review their materials and receive pointers to prepare them for interviewing. About the Speaker: Matt Harlow has spent his entire professional life helping companies project the best possible brands to their prospects and live up to their brands for their customers. He's been involved in the American Advertising Federation since college and has served at the local, district and national levels in the organization as a professional. He has spoken to advertising and marketing organizations across America and taught several college advertising classes. "I'm one of the luckiest people I know. I love what I do. I love the feeling when research on a new market or a product line clicks into place and it all makes sense. I enjoy the planning and the strategy and helping my clients solve their problems and increase sales." said Matt, "I started teaching and speaking help pay back the profession I love". Matt has a BAs in Marketing and Adverting as well as an MBA from The Ohio State University. He has been in agency account service since 1987 and never regretted a minute of it! Directions http://www.cscc.edu/conferencecenter/directions.htm Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. Register ▶

Past Events

February 7, 2012	Columbus AMA Presents: Annual Big Game Ad Review	View Event

Annual Big Game Ad Review - It will be Super! On couches and stools across the US, we’ll anxiously bite our nails, waiting for each tantalizing element of game strategy. We’re not talking the line backers and tight-ends – we’re talking the REAL power punchers. The commercials. Now’s the chance for an official review... Commercial spots during the Super Bowl sold out before January as record prices! NBC reported that all commercial times for the 2012 Super Bowl sold out with an average cost per 30-second spot rising to $3.5 Million! At that cost, it has to be good to make its mark on the audience – so will the commercials be spectacular? Or, spectacularly awful? This year’s super-savvy panelists throw the flag to the best of the best, and call out the personal penalties. Bring your game face and join them to cheer and jeer at this year’s Big Game Ad Review. NOTE – To ensure relevance to the Big Game, the date of the event departs from the norm and will be held on TUESDAY, FEBRUARY 7, 2012. Host:* Johnny DiLoretto is a Reporter on FOX 28 Good Day Columbus. Johnny and photographer Adam Innes hit the road every morning to show off the sights, the people and the places around Central Ohio. Their reports can be seen weekdays from 7-9am. When he first got the early wake-up call, he put his love of food and his critic's training from The Ohio State University to work as the restaurant critic. Johnny has also appeared on FOX 28 News at Ten as a movie critic and entertainment reporter. About the Panelist: Amy Schmittauer is a social media frenzy! A self-employed Social Relations Consultant, Amy works with small businesses and entrepreneurs to own their social media presence. As a self-proclaimed “entreprenewbie” herself, she wanted to share her passion for digital customer service, marketing, and personal branding with talented individuals and startups. Since 2009, Amy has been advising brands such as magazine publications, graphic designers, non-profits, self-published authors, and bloggers on their social network growth. Aside from her consulting work, Amy also shares tips and strategies onSavvySexySocial.com to encourage likeminded entrepreneurs to take their future into their own hands with the power of word of mouth through social media. Doug Frazier is the Chief Creative Officer at Frazier Heiby. No caffeine’s needed for this spirited guy, who continually goes back and forth between his “right” and “left” brain to develop both practical and big ideas for client programming that has received local and national acclaim. Doug’s 30-year professional experience lends itself to managing FrazierHeiby account teams and leading creative efforts for eye-catching, thought-provoking marketing-communication elements with big results. Leigh Householder is the vice president of digital strategy at GSW Worldwide and author at Advergirl.com. Leigh has worked with Fortune 1000 companies to craft their digital strategies for well over a decade. In recent years, almost all of those strategies have included mobile tools and social engagements. Today, she brings that love of technology and endless curiosity about people to developing innovative ideas and approaches for healthcare marketers in her role at iQ, the innovation lab of GSW Worldwide. Prior to this position, Leigh was the strategy director at Ologie and marketing director at Monster Interactive. Dana Waldron discovered a passion for fitness after working in marketing and sales for the Sawmill Athletic Club and is currently studying to be a personal trainer. She grew up in Gahanna and now lives in Powell with her husband and two boys. She met her husband, Kenneth Waldron, at Ron Foth where he was Senior Art Director. Her current interests focus on her family, shopping, spas, wine, fitness, food, traveling, nutrition and cruising the Internet to find the newest & the best in all of those areas! If you want help planning the trip of your life, just ask Dana. If you wanted to know where to go to pick your own peas....she could tell you. If not Ohio, Dana would love to live in Charleston, SC. Doug McIntyre founded Cult Marketing in 2005, his second entrepreneurial venture. Cult focuses on understanding the relationship between a company and its best (or cult) customers, and enhancing that emotional connection by creating a memorable brand experience. The new age of consumerism is driving companies to explore new marketing models, and Cult Marketing is on the leading edge of that movement – developing holistic solutions that extend far beyond the traditional mass communications model. Cult’s clients include Nokia, Bath & Body Works, Rocky Brands, Durango, Carhartt, and FacilitySource. Formerly, Doug McIntyre founded Zero Base Advertising in 1990. The company grew to billings of $32 million, with 50 associates. He worked on client companies such as American Standard, UPS, Ross Products, Scotts, Time Warner, the Columbus Blue Jackets (NHL), OhioHealth, Comcast and many others. He sold the agency to Ten United (now Engauge) in 2002 and continued there as Chief Ideas Officer, and creator and Managing Director of the Behavioral Insights Group where he worked on brands including Anthem, Huntington Bank, Bruegger’s, Zone Perfect, Hoover, Gold Bond, and 3M. Doug has an MBA from The Ohio State University, and degrees in marketing and music from the University of Texas at Austin. Help us get the word out. Share the Event (http://bit.ly/AMAL0212) on your LinkedIn profile or Facebook page. Twitter users, kindly mention @ColumbusAMA, @johnnydiloretto, @Schmittastic, @dougfrazier, @cultmarketing & @leighhouse. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
January 10, 2012	Columbus AMA Presents: Luncheon	View Event

Best 2011 Viral Videos – The Smackdown! Join a panel of local thought leaders as they showcase the year’s best of the best in viral videos. Watch their picks, weigh in with your opinion and help select the ultimate viral video champion! During this interactive luncheon, you’ll have a chance to see what’s captured the nation’s attention throughout 2011, then discuss the strategy behind our obsessions. All videos have over 1 million views, have resulted in tons of conversation and, in our opinion, are definitely worth watching. At this luncheon you’ll hear why these videos especially captured the attention of bloggers, agencies, digital strategists, the media, advertising and marketing execs, and more. The winning panelist will win their own personal golden gloves as a token of their superior viral media prowess and communication skills. This unique luncheon feature is co-presented with AdFed of Columbus and will offer a unique opportunity to network across communication disciplines. About the Panelist: Nate Riggs leads content marketing and community management at Bob Evans Restaurants. For the past 10 years, he has advised mid-sized & large organizations like Scotts Maricle-Gro, Bayer Animal Health, Ohio University and others on how to leverage brand story-telling and conversational marketing across the web to effectively reach consumers and retain their attention. He’s internationally read blogger at nateiggs.com, a regular conference speaker, a proud dad of three boys and a devoted husband. You can follow him on Twitter @nateriggs Michael Daniels is co-owner and co-publisher of Outlook Media, the progressive, urban, GLBT media company of central Ohio. In his role there, Michael is responsible for special projects, partnerships, research, and demographics analysis, as well as business administration. He also does much of the political commentary and endorsement coverage. Michael is politically active, working for and chairing Democratic and issue campaigns. He and his husband, Robbie, spend their free time traveling with their dogs, Meena, Milk and Barkley, or hanging out at home and relaxing – when they remember to turn off their cell phones. Jason Clayton is the Chief Development Officer and Managing Partner of Vital Companies. He has been a part of the Columbus business community for 18 years. He has extensive experience in producing, marketing and promotion - from large scale printing projects and photography - to small businesses, music and a variety of video projects. Jason is a true entrepreneur - he is constantly driven to come up with new ideas and find the most creative way to expedite them. His work in video production recently assisted in his company winning “The Ohio Film Office Music Video Challenge,” setting Vital apart as a top-of-the line video company in Ohio. He has experience in detailed website design and management. Jason has worked as a project manager on jobs with large international companies as well as local nonprofit organizations. This includes photo shoots and massive print advertisement contracts for Express and Limited Brands, as well as organizing all entertainment to assist with the Komen Columbus Race For The Cure. His commitment to his company and his community are exemplary. Mike Beaumont is an award-winning Creative Director at Spacejunk in downtown Columbus. In addition to his work at Spacejunk, Mike keeps himself busy collaborating on projects with local food groups and organizations such as Columbus Food Adventures, The North Market, Slow Food Columbus, ColumbusUnderground, TEDx Columbus, and Jeni’s Splendid Ice Cream. He co-produces Foodcast, a weekly radio show on WCBE about the local food scene, and he's been active in volunteering for the ONE Campaign and other groups related to global health & development. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
November 15, 2011	AIM Awards: “The Brand Behind the Bunny – Not Just Ears and Tail”	View Event

AIM AWARDS: Achievement in Marketing Awards Ceremony “The Brand Behind the Bunny – Not Just Ears and Tail” Playboy Enterprises keynotes at the 2011 Achievement in Marketing Awards "The Brand Behind the Bunny: Not Just Ears & Tail" The Keynote speaker, Allie Sullivan - head of Social Media for Playboy Enterprises, Inc. will be joining us from Chicago. Allie will give us a rare glimpse at the master plan and measurable ROI of the international Playboy brand in the PG-13 environments of social media. You’ll learn how Playboy has successfully monetized its efforts through leveraging premium subscription products, partnership advertising and atypical engagement channels to create a highly motivated audience who tunes in through a unique concept of appointment viewing via social media. A master of brand assets, Playboy knows how to build celebrity to maximize visibility of elements that are already there. After hearing Allie, you’ll be able to look at your brand strategy tool box with new eyes and have several different proven consumer engagement approaches to explore. About The Speaker: Allie Sullivan is the Social Media Manager at Playboy Enterprises, Inc. She manages their brand Twitter account, develops and implements social media strategies and partnerships, as well as trains dozens of Playmates on how to be better “Twitter-ers and Facebook-ers.” Prior to Playboy, she worked in the digital space in the non-profit industry at People for the Ethical Treatment of Animals and The Humane Society of the United States. While away from laptops and handheld devices, Allie can be found cooking, traveling and eating endless amounts of avocados. For more information click here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline. No cancellations accepted after 6 pm, Friday November 11^th, 2011
October 11, 2011	Columbus AMA Presents: Luncheon, The Columbus Blue Jackets: The Reboot	View Event

The Columbus Blue Jackets: The Reboot What’s in store for Columbus’ major league sports team? Amid talks of selling the franchise, the Jackets have a plan to reconnect, reveal and reboot. It all comes down to marketing and business strategy. Larry Hoepfner, Executive Vice President of Business Operations for the Columbus Blue Jackets gives you a peak as the puck drops. Other CBJ speakers TBA About the Speaker Larry Hoepfner was named Executive Vice President of Business Operations in July of 2010, after joining the Columbus Blue Jackets as senior vice president of business operations in 2005. He oversees the business initiatives of the Blue Jackets and Nationwide Arena, with a emphasis on corporate and individual ticket sales, service efforts and broadcasting partnerships with FOX Sports Ohio and the Blue Jackets Radio Network. He is also actively involved in all facets of the organization's business efforts, including the guest services, merchandising, marketing, promotions, client services, communications, fan development, community development and event presentation departments. Hoepfner joined the Blue Jackets after spending eight years at FSN Florida, where he most recently served as vice president of advertising sales. He oversaw sales for the cable sports affiliate and its relationships with the Florida Panthers, Florida Marlins, Tampa Bay Rays and the University of Miami, as well as FSN programming that included among others NASCAR and The Best Damn Sports Show Period. He joined the organization in 1997 as vice president of marketing and affiliate sales for then-SportsChannel Florida. Prior to his stint with FSN Florida, Hoepfner was the director of consumer marketing in the southeast region for Continental Cablevision and the director of marketing for Hauser Communications in Minneapolis and Washington, D.C. See More Here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
September 13, 2011	Columbus AMA Presents: Luncheon, Christmas in September	View Event

Join Us! Join the Columbus AMA to explore this year's forecasts and marketing strategies for the 2011 holiday season. You'll learn what it's going to take this year to captivate consumer interest and ignite the shopping frenzy. You'll also gain insight on corporate expectations in this tough financial climate. Our expert panelists include: Pete McGinty, President \| Fahlgren Harold Peck, Vice President of Strategic Pricing \| Cardinal Health Dan Harris, Vice President of Strategy and Business Development \| MindsOn Marketing, Founder at TechConnect Ohio Also, be prepared for the Columbus AMA's brand re-launch! At this luncheon, you'll also be the first to see what changes have been up our sleeves when we unveil the newness. Come early for quality networking with past presidents and other local marketing industry leaders. We'll open the doors at 11 am. About the Speakers Pete McGinty, President \| Fahlgren Known to many in central Ohio for his role as vice president of marketing for Experience Columbus, McGinty's moved returned to his agency roots when he joined Fahlgren as company President. Before joining Experience Columbus in 2002, McGinty was executive vice president, director of LSY Digital after serving in several advertising leadership roles for that agency for more than 13 years. See More Here Harold Peck, Vice President of Strategic Pricing \| Cardinal Health Harold Peck is the Vice President of Strategic Pricing at Cardinal Health who has more than 18 years of executive experience within Fortune 500 companies. Peck previously served as the Senior Pricing Strategy Manager of Best Buy where he most notably improved profitability by $226M during his time there. He focuses on strategic pricing team development and performance. His tactics are proven - his results chart over $470M of cumulative profit gains since 2000. See More Here Dan Harris, Vice President of Strategy and Business Development \| MindsOn Marketing Founder at TechConnect Ohio Dan Harris is well-recognized in the Ohio tech community as founder of TechConnect Ohio. He is highly networked and has a keenly creative mind. Dan is experienced in B2B and B2C web, interactive, and social media marketing; and strategy, planning and tactics. He provides high-impact lead-generating landing pages, micro-sites, and sales support to companies of all sizes. See More Here Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
August 16, 2011	Columbus AMA Presents: Verisign: How 'Always On' Connections are Changing the Rules	View Event

Welcome to the Metaverse: How 'Always On' Connections are Changing the Rules The Columbus AMA is proud to welcome Chris Melissinos: VP - Corporate Marketing, Verisign and former Chief Evangelist, Sun Microsystems to Columbus to present for our August luncheon. Chris Melissinos is Verisign’s Vice President of Corporate Marketing whose expertise will take a deeper look at the Metaverse and how our 'always on' connections are changing the rules of the game in internet security. His responsibilities at Verisign include the development of global campaigns, brand management, company messaging, press relations, and digital presence for Verisign, the trusted provider of Internet infrastructure services for the networked world. Prior to joining Verisign, Melissinos served as Sun Microsystems' chief evangelist and chief gaming officer. Melissinos has contributed to and led numerous technology developments, including Java APIs focused on media and entertainment markets, mobile technologies, and he was one of the originators of the Project Darkstar initiative. Offering insight into transforming education, social changes in youth culture, next-generation technology development and emerging development communities, Melissinos' speaking resume includes JavaOne, SISCTI, Game Developers Conference, NUTN, E3, PAX, 3GSM, Stanford's AlwaysOn, and Harvard's Cyberposium. Melissinos is also the founder of PastPixels, LLC, and is currently the curator and working on "The Art of Video Games" exhibition which will be on display at the Smithsonian American Art Museum in Washington DC, March, 2012. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.
July 12, 2011	Luncheon: Generational Leadership Transition & the American Marketplace	View Event

Join Us! Generational speaker favorite Chuck Underwood offers a look at the American Marketplace at our July luncheon Tuesday, July 12, 2011 at the BlueStone. He’ll takes us on a journey of transition and let us know what we have in store as leaders, workers and marketers. This is a can’t-miss opportunity to look into the mindset of the future. A snapshot of the presentation in Chuck’s own words: “In 2011 and 2012, an event is taking place that occurs once every two decades: One generation is concluding its two-decade run of leading America, and the next generation is beginning its turn at the top. And for the first time in history, generational study is in place to explain it. “Departing: the White Silent Generation Males, who - for reasons I'll explain in my keynote - gave America perhaps its worst-ever leadership era, during the 1990s and 2000s. Incoming: The Baby Boomers, who have no excuse for delivering anything but brilliant, bold, ethical, and compassionate leadership as their core values guide our nation through the 2010s and 2020s. “But will they? Of direct interest to the American marketplace: such issues as marketing and advertising ethics; a possible improvement in consumer cynicism and distrust; greater leadership prominence of females and minorities; bold new undertakings by government and business; special focus on the aging of America; massive numbers of Boomers working long past traditional retirement and impacting the younger generations' careers; and much more. And then will come GenX. And then the Millennials. How will THEIR generations do at leadership? One looks good, one looks bad. I'll explain.” About the Speaker Chuck Underwood is one of the pioneers in the field of generational study. Formally trained in qualitative research methodology and focus-group moderating by The Burke Institute, his clients include such giants as Procter & Gamble, Coca Cola, Macy’s, and others. He also conducts his own proprietary generational research to guide his work with The Generational Imperative, Inc. clients and is host of the PBS national-television series, America’s Generations With Chuck Underwood. Underwood provides consulting, research, and training to American business, government, education, and religion on the subjects of Generational Workplace Strategy and Generational Marketplace Strategy. He recently published a comprehensive book on generational business strategies is entitled The Generational Imperative. Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. Add $10 for walk-ins. No refunds for cancellations after deadline; unpaid no-shows will be billed. Vegetarian or allergy-based requests must be made prior to deadline.