B2B

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Past Events

August 1, 2012	Columbus AMA Presents: Relationship Marketing	View Event

Columbus AMA Presents: Relationship Marketing Relationship marketing is an on-going process of creating personal value with people and sharing the benefits of this over a lifetime of association. The essence of business is turning relationships into profitable accepted offers. This presentation focuses on the process of developing client relationships and how these relationships evolve into opportunities that win work to build business. 3 Key Takeaways: The aspects and attributes of relationship marketing in building business The process of developing client relationships How relationships evolve into opportunities to build business Items to take back to the office: Educate staff about relationship marketing and how they can use it in developing client relationships that win work and build your business. This can be done through a lunchtime workshop. Staff should include marketing, business development and sales as well as technical and management. Work closely with staff to create a relationship marketing mindset by educating them about the linkages between client relationships and business building. Engage yourself with your staff throughout this process. About the Speakers: Ray Stokes is a Business Development Leader at Burgess & Niple, Inc. (B&N), a 420 person firm specializing in architectural, planning, engineering and environmental services. Ray is an expert in relationship marketing and uses his skills to build business for B&N throughout his 36 years there. He works closely with staff to create a relationship marketing mindset by educating them about the linkages between client relationships and business building. Ray was B&N’s Bridge Inspection Director from 1985 to 2000. Under Ray’s leadership, B&N become a national leader in bridge inspection. He was B&N’s Transportation Business Development Director from 2000 to 2009. Since 2010, Ray is building business with Ohio municipalities. Ray is very active in the Society for Marketing Professional Services (SMPS) and currently serves as a mentorship advisor. In 2009, he published an article titled “Relationship Marketing” in SMPS’s first newsletter. Ray is also a member of the Linked Group: Relationship Marketing Network. For more information about Ray, please contact him at (614) 214-9228 or at ray.stokes@burgessniple.com. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Business to Business SIG sponsor: Thanks to our Chapter Sponsor:
June 6, 2012	Columbus AMA Presents: Staying Relevant in B2B Marketing – A Few Success Stories	View Event

Columbus AMA's B2B Special Interest Group Presents: Stay Relevant - A Few Success Stories In this fast-paced marketing world where traditional and social media have converged, how do you keep up? How can you break through the clutter to reach your target segment, target title and get the desired results (or at least develop a nurturing program to achieve it over time). Do you have best intentions to launch campaigns, but never enough resources? This presentation is comprised of several case studies of clients across different industries leveraging multi-channel campaigns. We’ll discuss what worked, what didn’t and why. We’ll also touch on considerations on building out the right internal team versus outsourcing. Members and guests will have the key questions to ask in order to objectively assess their current marketing approach and evaluate the areas that can have the greatest impact. 3 Key Takeaways: · Key elements of a successful campaign (content/data/offer) · Importance of customer/target audience insight · Impact of relevance About the Speakers: Erin Staub is a senior marketer with over 18 years of practical B2B sales, marketing and product management experience. Her background includes new product development, business alliances, new market research and new business incubation. In her role at Standard Register, Erin is responsible for B2B marketing, product and business development for solutions targeted at marketers who need centralized control over brand elements, content & logos and also need to enable a distributed workforce to personalize and customize content in their local geography . Past positions include National Account Sales, Channel & Partnership Development, Marketing & Communications and Product Management/Marketing. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Business to Business SIG sponsor: Thanks to our Chapter Sponsor:
April 4, 2012	Columbus AMA Presents: Business to Business SIG	View Event

Columbus AMA Presents: A Recipe for Success in B2B Marketing All great recipes contain select ingredients, easy to follow directions and they consistently result in tasty results. In A Recipe For Success in B2B Marketing I’ll share a simple recipe for defining, planning and implementing successful, results-driven B2B campaigns. You will walk away from this presentation with an effective B2B campaign strategy model, insight on how to use the model and tips and techniques you can apply immediately. Ingredients: The five key ingredients essential for success in B2B marketing Recipe: How to design your own 360 degree B2B campaign plan Secret Sauce: Tactics and mediums to consider that deliver long-term results Participants will be able to: Assess their approach to B2B campaigns and adapt or include items they learned about improve or enhance campaigns and quickly and easily communicate how results-driven campaigns are constructed, managed and improved. Every attendee will receive a printed and electronic version of Dan's 5-C model and access to a drop box folder with additional resources if requested. About the Speakers: Dan Harris is the Vice President, Strategy and Business Development of Minds On, Inc. Dan Harris is a graduate of Franklin University and a 17 year veteran of B2B marketing. He describes himself as a laptop carryin’, backpack slingin’, smart phone connectin’, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. Dan’s passions include: teaching and speaking on social media, campaign models, content marketing, the Web, digital, mobile, sales, training and business development. Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed. Thanks to our Business to Business SIG sponsor: Thanks to our Chapter Sponsor: