Columbus AMA Presents: Stay Relevant - A Few Success Stories
In this fast-paced marketing world where traditional and social media have converged, how do you keep up? How can you break through the clutter to reach your target segment, target title and get the desired results (or at least develop a nurturing program to achieve it over time). Do you have best intentions to launch campaigns, but never enough resources?
This presentation is comprised of several case studies of clients across different industries leveraging multi-channel campaigns. We’ll discuss what worked, what didn’t and why. We’ll also touch on considerations on building out the right internal team versus outsourcing.
Members and guests will have the key questions to ask in order to objectively assess their current marketing approach and evaluate the areas that can have the greatest impact.
3 Key Takeaways:
· Key elements of a successful campaign (content/data/offer)
· Importance of customer/target audience insight
· Impact of relevance
About the Speakers:
Erin Staub is a senior marketer with over 18 years of practical B2B sales, marketing and product management experience. Her background includes new product development, business alliances, new market research and new business incubation.
In her role at Standard Register, Erin is responsible for B2B marketing, product and business development for solutions targeted at marketers who need centralized control over brand elements, content & logos and also need to enable a distributed workforce to personalize and customize content in their local geography . Past positions include National Account Sales, Channel & Partnership Development, Marketing & Communications and Product Management/Marketing.
Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed.
Columbus AMA Presents: A Recipe for Success in B2B Marketing
All great recipes contain select ingredients, easy to follow directions and they consistently result in tasty results. In A Recipe For Success in B2B Marketing I’ll share a simple recipe for defining, planning and implementing successful, results-driven B2B campaigns. You will walk away from this presentation with an effective B2B campaign strategy model, insight on how to use the model and tips and techniques you can apply immediately.
Ingredients: The five key ingredients essential for success in B2B marketing
Recipe: How to design your own 360 degree B2B campaign plan
Secret Sauce: Tactics and mediums to consider that deliver long-term results
Participants will be able to: Assess their approach to B2B campaigns and adapt or include items they learned about improve or enhance campaigns and quickly and easily communicate how results-driven campaigns are constructed, managed and improved.
Every attendee will receive a printed and electronic version of Dan's 5-C model and access to a drop box folder with additional resources if requested.
About the Speakers:
Dan Harris is the Vice President, Strategy and Business Development of Minds On, Inc.
Dan Harris is a graduate of Franklin University and a 17 year veteran of B2B marketing. He describes himself as a laptop carryin’, backpack slingin’, smart phone connectin’, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community. Dan’s passions include: teaching and speaking on social media, campaign models, content marketing, the Web, digital, mobile, sales, training and business development.
Important Note: Entrance (and free parking available) in the rear of the building off E. Walnut St. (it is an alley). The back of the building has a large black and white sign with "The Downtown Technology center" listed.
