Healthcare

There are no scheduled upcoming event for this group

Past Events

May 23, 2012	Columbus AMA Presents: Healthcare SIG	View Event

Join Us! OhioHealth recently developed and launched a new brand campaign designed to advance internal and external strategic goals and “break out of the sea of sameness.” To borrow a line from a famous advertising campaign….”this isn’t your father’s branding campaign.” 3 Takeaways: How the OhioHealth strategic brand position was developed. The strategy behind the creative execution of OhioHealth’s Believe in WE campaign Lessons learned in trying to redefine a category About the Speaker: Sue Jablonski was named senior vice president and chief communications officer at OhioHealth in 2008. In this role, she is responsible for a broad range of initiatives including marketing, branding, internal and external communications, creative strategy, digital marketing and media relations. Sue’s previous experience includes 17 years at The Ohio State University Medical Center where she was chief communications officer and associate vice president. Prior to joining Ohio State, Ms. Jablonski held marketing communications positions with Hewitt Associates, The Toledo Hospital, and Owens Corning Fiberglas. She maintains many professional affiliations including the Public Relations Society of America, the American Hospital Association's Society for Healthcare Strategy and Market Development, and the American Marketing Association . She also is active in the community as a board member with the Central Ohio Diabetes Association, Lifeline of Ohio, and Capital University. OhioHealth is a nationally recognized, not-for-profit, charitable, healthcare organization serving and supported by the community. For six consecutive years, the health system has been recognized by FORTUNE Magazine as one of the “100 Best Companies to Work for.” Based in Columbus, Ohio, OhioHealth is a family of 21,000 associates, physicians and volunteers, 8 member hospitals, 10 affiliate hospitals, 23 health and surgery centers, home health and hospice providers, and medical equipment providers throughout a 40-county area. OhioHealth member hospitals include Riverside Methodist Hospital, Grant Medical Center, Doctors Hospital-Columbus, Grady Memorial Hospital, Dublin Methodist Hospital, Doctors Hospital-Nelsonville, Hardin Memorial Hospital and Marion General Hospital. Thanks to our chapter sponsor:
November 16, 2011	Columbus AMA Presents: Healthcare SIG	View Event

Columbus AMA Presents: Healthcare Goes Retail The line between consumer retail decision-making and patient health care decision-making is blurring. Healthcare Systems and practitioners are challenged by Healthcare Reform, rising insurance costs and reimbursement costs reimbursement requirements, and the advent of new delivery models such as the retail minute clinic. To remain competitive and profitable amongst the growing number of “out-of-pocket” patients while maintaining outstanding care outcomes, traditional health care providers must evolve and innovate every aspect of their delivery model. What will knowledge will you gain through this presentation? • Evolution of healthcare delivery transformation to the retail experience. • Current market and consumer healthcare trends. • Importance of branding and co-branding and how to leverage the new models of retail involvement. An opportunity exists to perfect a strategic process which delivers a well-located, convenient healthcare experience, co-located with a complementary mix of consumer retail offerings. Come listen to Buck Wince, AIA (Davis Wince, Ltd.) and Chad Pinnell, MBA, Skilken Pinnell Healthcare discuss the strategic opportunities that exist as a result of the evolution to a consumer-driven healthcare delivery model. Speakers Chad Pinnell is a partner at Skilken-Pinnell HealthCare Real Estate based in Columbus, Ohio. He has an extensive background in financial/project analysis which he brings to his healthcare clients to help formulate long term strategic goals. Skilken’s strength in community retail centers coupled with Chad’s understanding of the healthcare markets has created the opportunity to bring medical facilities and retail centers together on one community centric campus. Chad also sits on an academic advisory board at The Ohio State University and has been a key contributor in the development of several healthcare real estate classes through the Executive Education program at The Fisher College of Business. Buck Wince, AIA, LEED® AP, President, Founding Partner Buck joined Davis Wince, Ltd. as Principal in 1995. He brings to the team over 20 years of design and management experience on multi-million dollar projects, including higher education, commercial, hospitality, and institutional projects. As the President of Davis Wince, Ltd. Buck is involved with every aspect of project delivery, including planning, design, project management and business development. Buck enjoys the collaborative process, and the dynamic interaction of clients, consultants, and construction managers on his projects. He has a proven ability to foster open communication between all those involved to make the project a success. Buck received his Bachelor of Science in Architecture from The Ohio State University. He continues to be a devoted, loyal Buckeye football fan. Thanks to our chapter sponsor:
September 21, 2011	Columbus AMA Presents: Healthcare SIG	View Event

Join Us! How can you take your program global, quickly building a foundation of loyal and engaged customers that will ensure success long into the future? Dr. David Sabgir, Founding CEO of Walk with a Doc, can tell you. Walk with a Doc is working to transform medicine through preventative action, encouraging physicians to get out and walk with patients, and individuals to come walk with a doc. Walk with a Doc began as a grassroots effort, but in five short years has grown into a successful program with doctors in more than 250 locations – including China, India, Portugal and South Africa – asking to launch the program in coming months. Dr. Sabgir will share: 1. Key marketing mix ingredients that have propelled Walk with a Doc to success. 2. Various avenues that can be used to market healthcare programs. 3. That without a doubt, you don’t have to be smart to bring a large amount of attention to your cause or program. Upon leaving the presentation you will certainly have a host of new ideas to invigorate your marketing efforts, grow the customer base, and build loyalty among your following. In addition, you will most likely be motivated to join David for a walk in the near future. Speakers Dr. David Andrew Sabgir MD FACC, a board certified cardiologist, is a renowned health and wellness expert and the Founding CEO of Walk with a Doc. David is recognized by his peers for taking a unique, common sense approach to health care that resonates with his patients. David is the founder, creator, and drive of Walk with a Doc, an exceptionally unique, physician led, free program that incorporates 7 major components of good health. These 7 pillars of fitness, nutrition, education, family, friends, humor, and empowerment are combined into a weekend event that few miss. Walk with a Doc began in 2005 at one park and has now expanded to greater than 35 sites around the country with significantly more in development. Walk with a Doc has been nationally featured in U.S. News and World Report, Cooking Light, XM Radio, American College of Cardiology’s website, CVN, ACC’s monthly magazine, Cardiology, TheHeart.org, and Walk! Magazine. He is the proud recipient of 2008 and 2010 Central Ohio’s Health Care Heroes Award, Member of 2009’s 40 Under 40 Class (presented by Columbus’ Business First), and is honored to be recognized as a Finalist for Columbus’ 2010 Jefferson Award and receive the 2010 People’s Choice Visionary Award from the Columbus Young Professionals David received his B.A. from Miami University of Ohio; his MD from Medical College of Ohio; and served his internship, residency, and fellowship at The Ohio State University Medical Center. He practices cardiology full-time for the Mount Carmel Health System and serves as their Medical Director for Cardiac Rehabilitation. Thanks to our chapter sponsor:
July 28, 2011	Columbus AMA Presents: Medical Device Product Development – Idea Generation to Launch	View Event

Join Us! Marketing expertise is essential to successful product development. Few product development challenges are more complex than those in the medical market – where the standard marketing challenges of product performance, promotion, distribution and pricing are complicated by clinical and regulatory requirements. Ms. Billet’s presentation will address: • Generating ideas with high impact - Validation of clinical problems of high incidence and high importance for the customers • Validating and confirming customer problems & possible solutions - Voice of Customer methods at every stage of the development process • Optimizing the launch process - Developing a “compelling story” with positioning & value proposition in a tightly regulated environment Speakers Isabelle Billet, Senior Vice President Isabelle is the Senior Vice President, Marketing & Innovation – Medical Segment at Cardinal Health. Cardinal Health, Ohio’s largest corporation in terms of overall sales revenue, has a large medical device division. View LinkedIn Profile Thanks to our chapter sponsor: