Interactive

interactive

Columbus AMA Presents: Neuromarketing – Understanding Why They Chose Your Competitor

^$5.00	for AMA members and students
^$15.00	for non-members

DATE: 2012-06-21
TIME: 7:30 am

Mills James
3545 Fishinger Boulevard
Columbus,OH 43026

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June 21, 2012

Columbus AMA Presents: Neuromarketing – Understanding Why They Chose Your Competitor

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Columbus AMA Presents: Neuromarketing - Understanding Why They Chose Your Competitor
We will take a step into your client’s brain and look into the decision-making parts. We’ll discuss many key influencing factors, mistakes to avoid, moves to make, and timing.

Dennis Andrew will take your questions and elaborate, giving real-life applications.

3 Key Takeaways

Learn which gaps of information the client’s brain is trying to fill in order to decide.
Learn techniques for delivering this information to the decision-making part of the brain. This includes the order in which information should be delivered.
Learn how the brain will ultimately choose a service provider.

Actionable items you'll be able to take back to the office with you

Create/modify sales process map around how the client’s brain rates an experience, and compares competitors subconsciously.
Implement three options from which clients can choose: the brain likes three. Options do a great job at restricting the logic system to operate within them as boundaries for comparison.
Remove any discomfort at the ending of a client’s experience, such as billing. Perception is largely formed by the ending of an experience.
Redesign any primary visual advertising methods (business cards, webpage, brochures, etc) to compatible standards with ideal client’s brain. The visual nerve is some 40x faster than the optical nerve. Use contrast.

About The Speaker:

Dennis Andrew is the founder of NNOS Studios, http://www.neurosciencemarketing.com/ a neuromarketing firm that largely pursues discovery of the brain’s BUY buttons. He works closely with proactive businesses and individuals that are seeking to better understand the science of a sale.

As an entrepreneur, he finds a enjoyment in buying businesses that are on their way out, and turning them around to produce results. In addition to NNOS Studios, he currently owns a specialty landscaping company, a very unique coffee shop, a real estate investment firm, and a tactical intelligence company that combats human trafficking.

Dennis believes in connecting with people at a sincere, down to earth level, where business becomes personal. He rates the greatness of an accomplishment by the size of the odds against it. And in every end, one reaps what he sows.

Thanks to our Interactive SIG sponsor:

Thanks to our chapter sponsor:

NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

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