interactive

Columbus AMA Presents: Neuromarketing – Understanding Why They Chose Your Competitor

Columbus AMA Presents: Neuromarketing - Understanding Why They Chose Your Competitor
We will take a step into your client’s brain and look into the decision-making parts. We’ll discuss many key influencing factors, mistakes to avoid, moves to make, and timing.
  
Dennis Andrew   will take your questions and elaborate, giving real-life applications.

3 Key Takeaways

• Learn which gaps of information the client’s brain is trying to fill in order to decide.
• Learn techniques for delivering this information to the decision-making part of the brain. This includes the order in which information should be delivered.
• Learn how the brain will ultimately choose a service provider.

• Create/modify sales process map around how the client’s brain rates an experience, and compares competitors subconsciously.
• Implement three options from which clients can choose: the brain likes three. Options do a great job at restricting the logic system to operate within them as boundaries for comparison.
• Remove any discomfort at the ending of a client’s experience, such as billing. Perception is largely formed by the ending of an experience.
• Redesign any primary visual advertising methods (business cards, webpage, brochures, etc) to compatible standards with ideal client’s brain. The visual nerve is some 40x faster than the optical nerve. Use contrast.

About The Speaker:
   
Dennis Andrew is the founder of NNOS Studios, http://www.neurosciencemarketing.com/ a neuromarketing firm that largely pursues discovery of the brain’s BUY buttons. He works closely with proactive businesses and individuals that are seeking to better understand the science of a sale.

As an entrepreneur, he finds a enjoyment in buying businesses that are on their way out, and turning them around to produce results. In addition to NNOS Studios, he currently owns a specialty landscaping company, a very unique coffee shop, a real estate investment firm, and a tactical intelligence company that combats human trafficking.

Dennis believes in connecting with people at a sincere, down to earth level, where business becomes personal. He rates the greatness of an accomplishment by the size of the odds against it. And in every end, one reaps what he sows.

Thanks to our Interactive SIG sponsor:










Thanks to our chapter sponsor:







NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

Columbus AMA Presents: Four Ways to Extend your Marketing Efforts Across Devices

Columbus AMA Presents 4 Ways to Extend your Marketing Efforts Across Devices. 

In this seminar, we will discuss digital publishing for tablets, touch-screen solutions, streaming video content and the benefits of responsive web page design.
 
The Mills James Web & Interactive Services Department combines powerful storytelling with dynamic media to create hands-on, minds-on interaction across web, mobile, and exhibit spaces. 

3 Key Takeways:

• Existing print materials and other content can be repurposed at a low cost to extend messaging efforts over new delivery channels with digital publishing.
• The old adage is true, The Medium is the Message, and you need to treat it as such.
• Rich media can be an easy integration into your Website and can bring lasting returns.

 
During our more than quarter century in business, we’ve cultivated a seasoned team of production experts in multiple competencies. Professionals able to see through all the complexities to know what’s important and what’s not – aligning resources and costs to the things that really matter. Then we back them with all the tools, talent and technology for everything in creative media. Our award-winning team of designers, developers, and animators focus on creating dynamic experiences for web, exhibit, and mobile applications.

Thanks to our Interactive SIG sponsor:










Thanks to our chapter sponsor:







NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

Columbus AMA Presents: 2012 Internet Marketing: What’s Next?

Interactive SIG Presents: 2012 Internet Marketing, What's Next?

In this session we’ll explore the Internet Marketing trends anticipated in 2012. How should your Internet Marketing budget be allocated? Facebook, Google or your Website Re-design? 

3 things you'll learn:
1.) How to determine where you should spend your Interactive marketing dollars. 
2.) What to expect in the world of Internet Marketing in 2012. What’s the next big thing? 
3.) What should your Interactive marketing budget be? And how much should you be spending on Web design/SEO/Social Marketing or mobile?


About the Speaker:
Alaina Shearer, Principal and Chief Digital Strategist of Cement Marketing, LLC

Thanks to our Interactive SIG sponsor:










Thanks to our chapter sponsor:







NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

Columbus AMA Presents: Interactive SIG

Columbus AMA Interactive SIG Presents: The 5 Building Blocks of Campaign Strategy

Often times business owners and marketers alike skip over strategy and planning when it comes to marketing. Sometimes it's based on time, others times it's based on a lack of understanding or knowledge. There are so many options to reach your target audience it can be overwhelming. Ultimately what you're looking for our sales and the leads for your pipeline.

So, how do you create a strategic campaign plan and effectively position your plan within the business to gain buy-in and get the budget you need. In this informative 60-minute session, you'll walk away with a model you can use immediately, recommendations on how to build an integrated campaign, and a useful list of tactics you can deploy for your business.

Dan Harris will share his story, provide insight on what worked for him and people he's coached. He is known to keep his presentations highly interactive, engaging and information packed. If you miss this session, you may lose business to someone who attended and walked away with a few ideas from Dan!

About The Speaker

Dan Harris is a laptop carryin’, backpack slingin’, smart phone connectin’, networking marketer on a quest to connect and help others. As the Vice President of Strategy and Business Development at Minds On, he's leading the strategic charge to create a digital and social difference for his clients and his community.

People who know him use these words:  consummate professional, ultimate idea guy, extraordinarily creative, knowledgeable, innovative thinker and master networker. 
Dan teaches and speaks on marketing, the Web, digital, mobile, sales and business development. His is a contributing blogger to BizProTips, host of Minds On Coffee Talk and soon to be author on Campaign Marketing. 

Thanks to our chapter sponsor:







Food and Beverages provided by Chapter Sponsor Panera Bread


 








NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

Columbus AMA Presents: Interactive SIG

Columbus AMA Presents: What's Next: E-mail, Mobile, and Social Media, How to enhance your marketing 

After an hour with Bryan Huber, you will have a better understanding of:

•  Innovations to the inbox and why email marketing is still important.
•  The world is going mobile and how to add it to your mix.
•  Social Media continues to mature and what that means to marketers.

BONUS: In honor of Halloween, we will look at “spooky” vs. “creepy” trends in digital marketing. How can you pass that up?

About The Speaker
Bryan Huber is the Associate Director of Web Strategy for an awesome company called Thirty-One. He has the pleasure of going to work everyday knowing he'll help the organization with cool things like strategy, planning, business integration, and execution of internet initiatives. Oh, and he loves hockey and should probably tweet more.

Thanks to our Interactive SIG sponsor:










Thanks to our chapter sponsor:







Food and Beverages provided by Chapter Sponsor Panera Bread


 








NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.

Columbus AMA Presents: Interactive SIG Mobile Strategy

Columbus AMA Presents Mobile Strategy 

Whether your business is a sole proprietorship or a large corporation, the tools that have emerged to engage your customers via the mobile channel all share fundamental best practices to get the most out of your investment. This presentation will provide some guidance on how to get started, and if your mobile journey has already begun it will help you optimize your program for success.

About The Speaker
Scott Gamble has 20 years of experience in technology product development, strategy development, marketing and sales in the payments and retail CRM industries.

Mr. Gamble has extensive experience in developing and deploying technology-based solutions for the retail industry. He has specific expertise in business development, new entity creation, retail marketing, operations, technology and financial regulation, and is experienced in launching new growth strategies from concept through commercialization.

At Alliance Data, Mr. Gamble is currently the chief digital executive for the Retail Credit Services line of business. There he is responsible for strategy and operation of over 140 user-facing web properties, interactive marketing efforts and for the company’s mobile marketing, commerce and payment strategies.

Prior to joining Alliance Data in 1997, Mr. Gamble held management positions at GE Capital and SPS (Sears) Payment Systems.

Mr. Gamble holds an Economics degree from East Tennessee State University.

Thanks to our Interactive SIG sponsor:










Thanks to our chapter sponsor:







NOTE:
Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.