Mobile

Past Events

May 17, 2012	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: Mobile Marketing SIG Five years ago, perhaps no one looked at your website using a mobile phone, and only one or two tried to look up directions to your store on their smartphone. Today, the majority of your customers are looking for you using a mobile device. Making sure you show up on smartphone searches is a required piece of your overall marketing strategy. The iPhone has gone from its debut to 100 million sales in just a few years. With Apple and Android fighting over market share and more than half of consumers now using a smart phone, search will never be the same. Today’s web search is faster, more targeted and based on where the customer is located—often using the phone’s GPS capability. Patrick Dichter, Senior Business Development Manager from RevLocal, will explain how businesses can be found and position effectively for mobile search. About The Speaker Patrick Dichter is the Senior Business Development Manager for RevLocal, a Columbus-based local search marketing firm. Originally from Colorado, Patrick holds an MBA from University of Denver. Since joining RevLocal just over a year ago, the company has grown from small-town startup to a national leader with offices in 7 cities and more than 50 employees. Patrick attributes his team’s early success to a culture focused on taking ownership and helping businesses clearly understand how their customers are searching for them. His previous experience includes working with the summer sales program for Southwestern Advantage for years as a top producer in sales, recruiting and team building. Patrick’s interests include skiing, traveling and entrepreneurship. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
March 15, 2012	Columbus AMA Presents: Mobile Trends for 2012	View Event

Columbus AMA Presents: Mobile Trends for 2012 By every measure mobile is becoming an increasingly important channel. Whether it is for social, gaming, search, product information, or mobile commerce the use of mobile is scaling quickly. It is a challenge for marketers to make sense of it all and to plan appropriately. Jay Donovan will share his perspectives on what is going to be driving mobile in 2012 and beyond. You will take away ideas on how to plan or revise your use of mobile in your marketing mix. About The Speaker Jay Donovan manages strategy for the Digital Solutions team at Alliance Data. Prior to that, he worked for GSW Worldwide where he was an Art Director specializing in new business and mobile concepts. Before that he spent 6 years at Resource Interactive leading interaction design and mobile prototype projects. Jay is also a writer for top industry blog TechCrunch, and has been published in several other major technology blogs including: CrunchGear, Mobile Marketer, MobilitySite and MobileCrunch Jay holds a B.A. from Otterbein University, a Technical Diploma from DeVry and is a current M.B.A. student at Capital University in Columbus, OH. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
February 23, 2012	Columbus AMA Presents: "Have an app, now what?" Workshop	View Event

"Have an app, now what?" Workshop In this workshop style meeting, we will be providing the background of an app that has been developed, what they have done to date to market and promote it, the results of what has worked and what hasn't, and then we will open it for a discussion on other marketing and promotion strategies, ideas, and tactics. Although we will be focusing on one app as the scenario for the discussion, the strategies, ideas, and tactics will be applicable for anyone with or thinking about an app. About The Speaker Fred Hanover is the Chairman of Mobile Security Worldwide and VP of Sales for Rampart Hosting. In 2009 Fred invented and patented a mobile security app called imSafe. In 2011 Fred merged Mobile Security Worldwide with Rampart Hosting. Fred has founded and led several technology companies during his career. The imSafe app will be the case study for the discussion and workshop. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
January 17, 2012	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: WorthPoint Mobile App Strategy WorthPoint VP of Marketing and Sales, Michael Sapienza, will be showcasing their new iPhone and iPad app. He will be discussing the strategy behind the app, the objectives for the app, and the process they went through to bring the app to market. This is will be great session for anyone thinking about a mobile app and the process that WorthPoint has gone through to bring one to market. About The Speaker Michael currently serves as head of marketing and sales for WorthPoint – the world’s leading online resource for collecting enthusiasts. The company provides extensive value and reference data on antiques, art and collectibles plus valuation services. Prior to WorthPoint, Michael’s career included marketing responsibility for everything from square hamburgers to the first national electronic bill-paying service. He spent a decade at Wendy’s, where he held several leadership positions in both domestic and international marketing. Later he joined CheckFree to help introduce the CheckFree Electronic Payment Service, which led to a successful IPO in 1995. Michael has a bachelor’s of science from Northwestern University and a master’s in business administration from the Kellogg School of Management. Michael is active in School Choice Ohio; his hobbies and interests include golf, Italian food; wine; and Chicago sports. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
December 13, 2011	Columbus AMA Presents: Mobile Marketing SIG	View Event

Columbus AMA Presents: City of Columbus' Path to Digital Engagement Stefphanie Harper, Digital Manager, for the City of Columbus will speak about how the city is using digital platforms, including mobile, to extend and enhance the interaction with residents and visitors. Stefphanie will describe the City's strategy, objectives, and tactics around digital and mobile. The City introduced a new mobile app earlier this year and Stefphanie's team have also been using many other digital mediums to extend the City's services. This will be a very enlightening presentation as Stefphanie shares how a city like Columbus sees how digital mediums can help them provide service to and advance the community overall. About The Speaker Since the beginning of her career, Stefphanie has been deeply committed to making her community stronger economically, culturally and socially, through her numerous career achievements and her deep involvement in a number of organizations. Over her career, Stefphanie has achieved a number of notable projects that has made Central Ohio a better place to live, work and raise a family. At TechColumbus, Stefphanie made remarkable strides in increasing Central Ohio’s exposure as an entrepreneurial tech center by managing the marketing and outreach activities for TechStart – the $22.5 million Ohio Third Frontier funded technology resource program. During her tenure there, Stefphanie was instrumental in developing more than a two-hundred community events and raised awareness about tech efforts and opportunities for entrepreneurs with promising innovations. Presently, Stefphanie serves as the eGovernment Program Manager for the City of Columbus. In this new role, Stefphanie oversees the Media Services Division and is charged with spearheading the strategic planning and marketing for the City's new media efforts which include the Columbus.gov website and Intranet, The City of Columbus’ social media initiatives, the MyColumbus Mobile Application and CTV-Columbus Television. Additionally, Stefphanie leads the City’s branding initiatives including an effort to rebrand the City of Columbus (scheduled for roll out February 2012). Stefphanie also coordinates marketing efforts for 200Columbus and plans large-scale events including Mayor Michael B. Coleman’s annual State of the City Address. Her efforts also extend outside her professional career. Stefphanie has served a number of different organizations including the United Way of Central Ohio’s Diversity and Inclusion Committee, City Year Columbus and City of Columbus’ Young Professional’s Commission. Stefphanie graduated cum laude with a B.S. in Marketing and Public Relations from Franklin University and was awarded a Master’s in Public Administration from Central Michigan University. Stefphanie is a graduate of the United Way’s Project Diversity, The African American Leadership Academy and the 2008 class of Leadership Columbus. Stefphanie is also a recipient of Columbus Business First's prestigious "Forty Under 40" award (2011). Most importantly, Stefphanie is the proud mother of 18 year-old Jordan Harper. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor:
August 25, 2011	Columbus AMA Presents: Mobile Marketing SIG The Columbus Zoo & Aquarium Goes Mobile	View Event

Columbus AMA presents: The Columbus Zoo & Aquarium Goes Mobile Gregg Oosterbaan, Director of Information Technology, from The Columbus Zoo will speak about their path to a mobile app. Gregg will discuss how and why they decided to go down the mobile path, how they developed a strategy, what their objectives are for the mobile app, and how they determined how they were going to get the app implemented. About The Speaker Gregg Oosterbaan is a veteran in the technology industry with over 18 years of progressive experience ranging from data-mining startup companies to large corporate financial institutions. Formally educated in Business Administration, Gregg has held several leadership roles overseeing high-profile technology organizations that deliver platforms to engage customers and drive businesses forward. He is currently the Director of Technology Services for the Columbus Zoo and Aquarium, overseeing all aspects of technology for the zoo, Zoombezi Bay Water Park, Safari Golf Course, and the Wilds. Thanks to our Mobile Marketing SIG sponsor: Thanks to our chapter sponsor: NOTE: Credit card payment accepted only through online registration. No refunds for cancellations after deadline; unpaid no-shows will be billed.