Grow Your Skills, Promote Yourself

The Columbus AMA, in its continuing efforts to help you and other marketing and business professionals build their competencies, improve their on-the-job performance and enhance their career status, is pleased to bring you two more (rapidly approaching) Columbus AMA-exclusive opportunities to "elevate your game."

Professional Certified Marketer™ (PCM™) Prep Course

The American Marketing Association established the PCM™ credential to objectively certify and recognize those individuals who have demonstrated broad and detailed knowledge of the professional practice and execution of marketing principles.

The Columbus AMA will help you achieve this professional milestone via our exclusive PCM™ Prep Course.

• "The PCM™ designation has enhanced my credibility as a marketing professional among my peers and in the marketplace."
• "The Professional Certified Marketer™ designation provides an outstanding, instant talking point when I'm calling on new clients. Most are impressed by the designation and my commitment to professional excellence."
• "Going through the rigorous preparation for the PCM™ exam and subsequent continuing education hours required to maintain my designation has rekindled my passion for learning and strengthened my personal professional knowledge goals."

Please Note: AMA Members earn an automatic 30% savings off the cost of the PCM™ program. Here is information on how to join the AMA and what benefits you'll receive.

Marketing Research Boot Camp™
5/1/08 through ½ day 5/2/08(This Boot Camp is a "lock" on the calendar; it will not be cancelled and is guaranteed to run! *)
Registration Deadline Extended to: Friday, April 18, 2008

Building solid marketing strategies in today's competitive market is impossible without sound market research. The right market information can boost your sales, position your product more effectively, and help you speak more effectively to your audience.

To that end, the Columbus AMA is bringing the Marketing Research Boot Camp™ back to town May 1-2, 2008! Led by Carol Shea, an experienced marketing research expert selected and assigned by AMA's HQ, you will get a 1½ day immersion in the knowledge and tools required to gain that competitive edge through effective marketing research projects .

Full details and registration links can be found here.

We feel that this Boot Camp merits your attention for the following reasons (not to mention that this AMA-exclusive learning event only makes its way through our region once every other year)...

• Exclusivity — One of only two such events on the upcoming international calendar
• Economical — No out-of-town travel costs
• Efficient — A short, intensive 1½ days
• Excellence — Instruction by a hand-picked, expert resource (read Carol Shea's bio)
• Experience — Learn tips and insights from your peers in class (24 students and counting!)
• Elevate your on-the-job performance — (Self-explanatory)

Topics to be explored include brand development and measurement, new product development, customer satisfaction, advertising and copy testing, forecasting, customer segmentation, questionnaire design and analysis, sampling, and much more.

Feedback on the Marketing Research Boot Camp™:

• "The Boot Camp was very insightful... networking with other marketers (discussing experiences) was extremely valuable."
• "The speaker was able to answer with details all of our questions and we talked about real life marketing research examples."
• "Good overview, great breadth of information. Gave us lots to think about."

Registration deadline extended to: Friday, April 18, 2008 [Register here]

P.S., AMA Members receive $225.00 off (that is 34% off the non-member rate) the tuition for the Marketing Research Boot Camp™. If you are not already a member, did you know that there are now some special options you have when joining? By registering for this Boot Camp, non-members will receive a one-year [automatically included] membership in the AMA.

* Barring any circumstances outside of our control such as instructor illness, natural disaster, acts of terror or war, etc.