Another Columbus AMA exclusive, your Columbus Chapter of the American Marketing Association brings you another benefit in the form of Special Interest Groups (SIGs) as a way to glean more insights related specifically to your job role and/or industry. Each SIG, comprised of a group of your industry and/or role-specific peers (or others who are similarly interested), is focused on delving deeper into the best practices, news-you-can use, new ideas, tips and techniques, and current events that have the potential to more directly impact your professional practice in a specific subject area.

These SIGs are yet another way we hope to provide you with additional opportunities to find high-impact tactics for your next "killer campaign," that solution to your or your customers' pain points, or that missing link that transforms your organization from "doing alright" to being surrounded by the buzz you created in the marketplace and being swamped with positive returns!

Your Columbus AMA currently provides a Professional Services Marketing (PSM) SIG, and now, a Non-Profit Marketing (NPM) SIG. Other SIGs focused on arenas such as Health Care, Technology and Market Research are also in the works.


Want to get the inside track and competitive advantage? Get involved!

• Cost to Join a SIG: Free (there may be per-meeting fees based upon your AMA membership status)
• Requirements for Membership: A willingness to listen, learn and participate to grow your skills and support a community of practice. Ability to share and discuss lessons learned, new ideas. Openness to change, people, new ways of thinking.
• How to Join: See contact information and calendar of events, below.

Can you do more? Yes! We are currently looking for people who also want to take an active volunteer role in helping support the on-going operations of existing SIGs as well as organize, launch and manage new SIGs. As a volunteer, you will not only get to enjoy the benefits of learning new tips, tools and techniques to implement in the furtherance of improving your job performance and your organization's growth, you will also get to network with an expanded pool of professionals and "pay forward" to build and support something that benefits others (in addition to earning a nice addition to your resume).

If you are interested in taking on a bit of leadership responsibility (no huge time commitment required) to help a SIG or SIGs of your choosing emerge, thrive, and continue to provide value to their members, please contact sigs@columbusama.org with the type(s) of SIG(s) that interest you.